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The 2020 Expert Webinar Series

Presentation materials (.pdf)

Presented July 24, 2020

By Tom Hood, CPA.CITP, CGMA   
CEO, Maryland Association of CPAs   

The CPA's Role in Leading Through the COVID-19 Crisis

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What is the impact of this crisis on today’s CPA, accounting and finance professional? What do we need to do to keep ourselves strong and calm through these turbulent times? How can we see opportunities through this fog of uncertainty and lead our organizations through this crisis?

This session will cover the COVID-19 crisis and cover the major issues and opportunities for CPAs, accounting and finance professionals. It will outline the key steps to stabilize your organization and your clients now and position for future success.

•  Learn about leading through a crisis and how to manage stress, yours and your team’s;

•  Understand the three stages needed to manage thru the crisis and how to build a plan around them

•  Develop a framework for positioning your firm and clients for the short-term and the long-term and how to communicate it to employees, stakeholders, and clients;

•  Understand the latest updates on government relief programs at the Federal level;

•  Identify key trends and opportunities that can help you manage the short-term and position for the long-term; (Trends and Predictions)

•  Develop key next steps and a contingency plan for your organization.

About Tom Hood, CPA.CITP, CGMA 
CEO, Maryland Association of CPAs   

One thing you should know about Tom is his prolific digital footprint with over 800,000 followers on LinkedIn, Twitter and other social accounts.

In 2018, Tom was named the Second Most Influential Person in Accounting for the sixth year by Accounting Today Magazine. He was also one of the first five thought leaders inducted into the Accounting Hall of Fame (2015) by CPA Practice Advisor and LinkedIn recruited Tom as one of the Top 100 Influencers.

He is on a mission to help CPAs, Finance and Accounting Professionals thrive in these times of exponential change. He firmly believes that what got us here, won’t get us there as the Profession faces unprecedented changes and opportunities.

Tom helps CPAs and organizations be future-ready through his work at the Business Learning Institute that provides state of the art learning curriculums, strategy and leadership development for the Top 500 CPA Firms, Fortune 500 corporations, non-profits, State CPA Societies and even internationally.

He has been the CEO of MACPA and BLI for twenty two years and was a CFO of a highway construction company before that. He graduated from Loyola University – Maryland and has a Masters in Finance from Johns Hopkins University.

He lives in Baltimore, Maryland with his wife, Sharon. He has three sons, Thomas, Andrew and William.