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The 2020 Expert Webinar Series

Like many functions, the role of marketing has been upended in 2020. The expectations of your firm’s prospects and customers have evolved, from short-term crisis management to the building of long-term trust. What can your firm do to better meet these expectations and boost your revenue?

In this presentation, marketing expert Div Bhansali outlines a strategic plan for reshaping your approach to marketing during these uncertain times. He will cover:

Watch on-Demand

Presented November 4, 2020

Title TBD

By Div Bhansali, MBA 
Vice President of Marketing, AccountantsWorld  

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Marketing Your Firm's Services in Uncertain Times

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Div Bhansali, MBA  
Vice President of Marketing, AccountantsWorld    

Div Bhansali is Vice President of Marketing for AccountantsWorld, where he oversees digital, social and content marketing strategies for AccountantsWorld’s leading cloud-based solutions. Prior to AccountantsWorld, Div was a director at AOL / Advertising.com, where he led the development and launch of online marketing products for small- to medium-sized businesses.

Div is a graduate of Carnegie Mellon University and holds an MBA from the Darden School of Business at the University of Virginia. He also serves as adjunct faculty in the School of Information and Library Science at the University of North Carolina at Chapel Hill.

If you’re looking for an intuitive, easy-to-follow approach to marketing success in 2020 and beyond, this presentation will help you define a clear path forward.

•  How to use marketing to solidify long-term relationships with prospects and clients

•  How to ensure your investments in digital marketing pay off, now and in the future

•  Change in the role of social media and email in your communication strategy

Presentation materials (.pdf)