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The 2020 Expert Webinar Series

The murder of George Floyd was tragic and triggered a seismic shift in how we see diversity in this country.  Leadership across the accounting profession have been quick to demonstrate their commitment to diversity & inclusion. While important, it is also fleeting. So many diversity & inclusion (D&I) initiatives, strategies and programs have tried to drive meaningful change, but the profession is still majority male & white.  Diversity, inclusion and culture change are uniquely challenging because they impact the entire ecosystem – firm leadership, employees, clients, vendors and the public.  For D&I to be effective, it must be more than an HR program or messaging strategy. Solutions need to be people-centric, address systemic inequity, and must be aligned with an organizations overall vision, mission, & purpose.

In this webcast, Jina will share the building blocks any firm can use to develop a D&I strategy.  While the specific goals, tactics & approaches may differ, the benchmarks, measures and outcomes should be the same: a culture of inclusive diversity – where everyone can show themselves fully, without fear of negative consequences to their self-image, status or career. This type of change will require everyone across your organization, at all levels and in all roles, to have a healthy relationship with conflict and the ability to comfortably navigate difficult conversations. The goal is to foster a culture where diversity is more than noticed – but also valued, measured and appreciated.

Learning Outcomes:

• Identify D&I best practices

• Learn about different D&I strategy frameworks

• Understand how to create an action plan for building a D&I strategy


Wed October 7 at 2 pm ET

Title TBD

By Jina Etienne, CPA, CGMA 
Founder & Principal Consultant, Etienne Consulting


Register Now

Moving Beyond “Notice” – Driving Meaningful Change to Foster Inclusion, Equity & Belonging

Webinar series main

Jina Etienne, CPA, CGMA  
Founder & Principal Consultant, Etien
ne Consulting

Jina is an author and speaker on leadership, diversity & inclusion, small firm operations & practice management and tax ethics.  She has created, developed and delivered a variety of keynotes, conference sessions, webinars and other training, as well as facilitated meetings, retreats and workshops – all designed to be engaging, practical, immediately applicable to real-world situations. 

Jina is a story-teller and draws from her unique background and mix of work experiences to offer examples and share insights.  She speaks candidly about her experiences, sharing the lessons that helped her understand the importance and value of authenticity, curiosity and individuality, and how she fueled it to grow her personal brand.

She is currently Founder and Principal Consultant at etienne consulting, a boutique consultancy focused on helping small- to medium-sized CPA firms thrive and grow.  Previous roles include:

  • Director, Diversity & Inclusion | Grant Thornton – she led the Diversity & Inclusion team, responsible for developing & implementing GT's firm-wide D&I strategy

  • Co-Founder & Principal Consultant | EtiennePartners – she helped organizations build more inclusive cultures by creating & facilitating training and workshops

  • President & CEO | National Association of Black Accountants – she was responsible for day-to-day operations of the Association and for providing strategic direction & leadership

  • Director – Taxation | AICPA – she was responsible for developing tax-related guidance and resources on tax ethics and practice standards, as well as technical and tax practice management needs

  • Managing Member | Etienne & Associates – she founded a boutique CPA firm serving small- and medium-sized businesses that specialized in start-ups and small businesses

On a personal note, she’s a Peloton enthusiast (#Mama_Cat), and loves coffee, puzzles, and chocolate. Jina believes in working hard every day, so she can enjoy life, celebrate every day, constantly explore and seek out new things to try. She lives in Silver Spring, MD.

Course of study: Personal Development

Credit: 1 CPE